Hotstar Disney+ की 80 लाख लोगों ने सदस्यता छोड़ दी?

क्या कारण है कि भारत में Hotstar Disney+ की लोकप्रियता दिन प्रतिदिन कम होती जा रही है।

डिज़्नी का OTT प्लाट्फ़ोर्म Hotstar; एक लोकप्रिय स्ट्रीमिंग प्लेटफॉर्म है, लेकिन अब लोग इसे पसंद नहीं कर रहे हैं।

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Hotstar Disney+ के कम होते दर्शकों का कारण IPL को बताया जा रहा है।

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वित्त वर्ष 2023 की अंतिम तिमाही में, भारत के लोकप्रिय स्ट्रीमिंग प्रदाता Disney+ Hotstar ने 46 लाख उपयोगकर्ता खो दिए हैं।

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इस बार IPL का प्रसारण मुकेश अम्बानी के स्वामित्व वाली Jio कम्पनी अपने OTT प्लाट्फ़ोर्म JioCinema पर कर रही है, जिसके कारण Hotstar के उपयोगकर्ता घट चुके हैं।

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रिपोर्ट्स की मानें तो अगले वर्ष तक Hotstar अपने 80 लाख सब्सक्राइबर खो सकता है।

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डिज़्नी+ भारत को अपना सबसे बड़ा बाजार मानता है, और अभी उसके पास लगभग 53 लाख ग्राहक उपलब्ध है।

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Jio vs Disney की प्रतिस्पर्धा अगले वर्ष तक और भी ज़्यादा गहरी हो जाएगी।

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